Ajira

Hire brilliant sales talent.Build a more inclusive workforce.

Trusted, values-led recruitment built on credibility, inclusion, and psychologically safe hiring
practices.

Ajira (meaning “work” in Swahili) exists to help more women access meaningful sales careers, especially those who have historically been locked out of opportunity.

Access sales opportunities, support and visibility.

Too many brilliant women are overlooked

Too many women, particularly from ethnically diverse and underrepresented backgrounds have the communication skills, grit and emotional intelligence to thrive in sales.

But hiring doesn’t always reward potential, It often rewards proximity: who you know, how “polished” you sound, whether your CV matches the expected pattern and whether you feel confident walking into rooms that weren’t built with you in mind.

Ajira exists to widen that access. We help employers hire inclusively without lowering the bar and support women into sustainable sales careers built on dignity, progression and real opportunity.

Sales changes lives We’re widening access to it.

Ajira (meaning “work” in Swahili) exists to help more women access meaningful sales careers — especially those who have historically been locked out of opportunity.

We partner with employers who want great talent and want to do hiring differently: more
inclusive, more thoughtful, and more human.

Whether you’re hiring or job searching, Ajira is built for long-term success — not quick
placements.

How Ajira works

For Employers

For Candidates

For Employers: hire sales talent with confidenc

Hiring shouldn’t be a lottery. Ajira helps you access motivated, capable sales talent—without compromising on quality.

We work with organisations that care about performance and people. That includes startups, scale-ups, SMEs and mission-led employers looking to improve representation while strengthening commercial outcomes.

Employer benefits bullets

Curated shortlist of interview-ready candidates
Inclusive hiring support (without the corporate jargon)
Stronger culture add, not culture “fit”
A partner who understands commercial goals and values
Candidate experience that protects your employer brand

Let’s discuss your role and build a shortlist.

For candidates: Build a Career That’s Sustainable.

Sales is one of the few careers where your growth isn’t capped by background,
qualifications, or who you know.

It’s a skillset you can build over time, one that strengthens confidence, opens doors across industries, and creates genuine earning mobility. For many women, it offers something rare: a career that adapts as life changes, rather than forcing you to start over.

Whether you’re already working in sales and ready to progress, or you’re looking to increase your income by stepping into a commercial role, Ajira connects you to opportunities designed for long-term growth — not quick wins.

What you gain through Ajira

Roles aligned to your strengths, goals and earning ambition
Support to articulate your experience and show up confidently in interviews
Access to opportunities beyond informal networks and closed doors
A recruitment process built around dignity, clarity and care

Tell us what you’re looking for and we’ll be in touch.

Ajira is built on a simple belief: dignified work should be accessible and sales can be a powerful route to financial independence

Over and over, we’ve seen the same pattern; women with real ability, emotional intelligence, resilience, communication skills, being overlooked because they don’t come through the “usual” pipelines, don’t have the right networks or don’t fit a narrow definition of what sales talent looks like.

So Ajira does something different.

We work with employers who want high real talent, and candidates who are ready to grow. We take recruitment seriously, high standards, clear expectations and a process rooted in trust. Not box ticking. Not performative inclusion. Just better hiring and better outcomes.

Psychologically safe hiring means candidates are assessed fairly and respectfully with clear expectations, supportive communication and no unnecessary intimidation or bias.

Differentiator bullets

High quality recruitment with a clear, values-led lens
Human-first approach for candidates and employers(because dignity matters
Built around sustainability: retention, progression, confidence
Strong understanding of partnership-led and commercial environments

Hiring through Ajira is social value in action

Social value isn’t only created through volunteering days or donations, it’s created through who gets access to opportunity.

When you hire through Ajira, you’re widening access to sustainable, well paid sales careers for women from ethnically diverse and underrepresented backgrounds. That doesn’t change one persons’ job title,- it increases income potential, strengthens confidence and improves long-term stability for individuals and households.

Ajira helps employers turn inclusive intentions into real, measurable outcomes. By recruiting through us, organisations can contribute to stronger representation in revenue generating roles, improved workplace culture and better long term retention through thoughtful matching and candidate readiness support

Every hire has ripple effects: confidence, income, stability, and opportunity.

Social value outcomes

By choosing to recruit with Ajira, employers can support:

Economic inclusion and social mobility through access to higher-income career pathways
Representation and progression in commercial roles that often lead to leadership
Fairer access to employment beyond traditional networks and biased hiring routes
Retention and sustainable employment outcomes through better alignment and readiness

Hiring through Ajira is social value in action

Social value isn’t only created through volunteering days or donations, it’s created through who gets access to opportunity.

Every hire has ripple effects: confidence, income, stability, and opportunity.

Social value outcomes

By choosing to recruit with Ajira, employers can support:

Economic inclusion and social mobility through access to higher-income career pathways
Representation and progression in commercial roles that often lead to leadership
Fairer access to employment beyond traditional networks and biased hiring routes
Retention and sustainable employment outcomes through better alignment and readiness

How we can evidence impact (for ESG / reporting)

Ajira can support employers to track and report:

number of hires made through Ajir
representation across role types / seniority
retention outcomes (e.g., 3, 6, 12 months
progression outcomes (pay progression / promotion
candidate experience and confidence feedback

Inclusive hiring becomes a measurable impact — not just intent.

Optional Impact Lin

Ajira helps employers do the right thing — while also building stronger teams.

What people are saying

Ajira’s process felt professional and genuinely human. It wasn’t just recruitment — it was care and clarity.

The candidates were strong, well-prepared and aligned to our values. The experience was seamless.”

FAQs

What roles do you recruit for?

We focus on entry-level to mid-level commercial roles including SDR/BDR, Account Executive, Customer Success, Partnerships and related sales positions.

Do candidates need sales experience?

Not always. We welcome new entrants with transferable skills (communication, customer service, relationship-building, leadership, etc.).

Do you only recruit women?

Ajira is focused on widening access for women—particularly those from ethnically diverse and underrepresented backgrounds—because of the gaps that still exist in hiring. We collaborate with employers committed to better representation.

Where are roles based?

Roles may be UK-wide, including remote, hybrid, and office-based opportunities depending on the employer.

What industries do you work with?

We work across sectors including tech, services, social impact organisations, and commercial businesses with inclusive hiring goals.

How does Ajira make money?

Ajira is funded through employer recruitment fees. Candidates do not pay to join the talent pool.

How can my company get involved?

Book a call — we’ll learn about your role(s), your team culture, and build a shortlist aligned to
your needs.

Ready to take the next step?

Whether you’re hiring or job searching, Ajira makes the process clear, supportive and
values-led.

Contact Ajira

We aim to respond within 2–3 business days.

Hire brilliant sales talent.Build a more inclusive workforce.

Too many brilliant women are overlooked

Sales changes lives We’re widening access to it.

How Ajira works

For Employers

Tell us what great looks like

We shortlist aligned talent

Hire with confidence

For Candidates

Join the Ajira Sales Community

Get prepared and positioned

Access opportunities that fit

For Employers: hire sales talent with confidenc

Employer benefits bullets

For candidates: Build a Career That’s Sustainable.

What you gain through Ajira

Differentiator bullets

Hiring through Ajira is social value in action

Social value outcomes

Hiring through Ajira is social value in action

Social value outcomes

How we can evidence impact (for ESG / reporting)

Inclusive hiring becomes a measurable impact — not just intent.

Optional Impact Lin

What people are saying

FAQs

Ready to take the next step?

Contact Ajira